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Marketing Programs Manager

Reports to:
Marketing Director

Purpose of Position:

Reporting to the Marketing Director, the Marketing Programs Manager works closely with the marketing team, product, sales and external partners to establish WSI products and services within vertical specific markets. The programs manager will be responsible for both driving customer demand and facilitating sales channel effectiveness through successful marketing program execution.
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Responsibilities:

1. Develop, implement and maintain the marine marketing programs calendar to drive customer demand
2. Work with channel sales team and channel partners to establish and maintain an effective channel marketing program
3. Develop and maintain all marketing and sales materials including brochures, datasheets, testimonials, case studies, channel merchandising materials
4. Work closely with marketing team members to execute marine tradeshows, events, online marketing programs, product websites and direct marketing programs
5. Establish and maintain a relationship with key marine press within the industry to achieve product mentions
   

Qualifications:

This is a hands-on position requiring the applicant to hit the ground running. Therefore, the manager must have marketing management experience with ability to manage the entire execution process, using internal and external resources, in a demanding, fast-paced environment. The manager must be able to develop and expand upon ideas and concepts to bring projects to their successful conclusion and have the ability to drive the implementation of those decisions through the organization.

1. At least 3-years marketing experience in either a client-side or agency structure developing and implementing marketing programs
2. Outstanding project management experience, excellent writing skills and the ability to work independently to achieve goals
3. Experience developing on and offline marketing and sales collateral both hands-on and working with internal and external creative resources
4. Experience within a high-tech environment working with either hardware or software products and services, industry experience (aviation or marine) desired but not necessary
5. Channel marketing experience strongly desired with experience developing channel programs and dealer merchandising material
   
   
   

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