Media Giant Selects Global Weather Authority as
Vendor-of-Choice for HD Broadcast and Interactive Online Upgrades
Andover, MA, May 10, 2010 – Always on the cutting-edge of broadcast meteorology, WSI (Weather Services International) Corporation, the leading provider of superior weather data and graphics systems for the majority of U.S. broadcast and cable networks, today announced that the broadcast division of Gannett Co., Inc. (NYSE: GCI) has selected the weather solutions company as its vendor-of-choice for weathercast HD format enhancements in 17 of Gannett’s 19 markets. In addition, Gannett is launching WSI’s WeatherActive interactive mapping solution on its stations' locally-branded web sites.
“Our research shows that audiences want wow-factor realism in everything they watch, including weathercasts and that they place high value on quality decision-making tools online,” said Bill Dow, WSI Vice President and General Manager, Media Division. “By selecting WSI’s new, cutting edge TruVu Max HD system in combination with WSI’s interactive solutions, Gannett’s Broadcast Division is demonstrating its commitment to providing its audiences with the best weather coverage, as well as to the value, forecasting skill, HD innovations and digital capabilities of WSI.”
Gannett’s Broadcasting Division includes 23 TV stations including: three ABC affiliates, six CBS affiliates, 12 NBC affiliates and two My Network stations. Altogether, they reach 21 million households and cover 18.2 percent of the U.S. population.
“Gannett has made a commitment to provide our television, online and mobile audiences with the highest quality local news, sports and weather product available,” said Rob Mennie, Gannett’s Vice President/Senior News Executive. “WSI, well-known for its excellence in meteorology, in HD weathercast and interactive solutions, enables us to fulfill that quality promise to the viewers of our stations and visitors to our online properties.”
Gannett stations now featuring WSI’s enhanced HD weathercasts include:
KXTV, Sacramento, CA
KUSA, Denver, CO
WTLV/WJXX (First Coast News) Jacksonville, FL
WUSA, Washington, DC
The remaining markets will be on-air and online by early summer.
WSI’s new high definition TruVu Max system provides new digital sound capabilities and easy creation/distribution features within a 3D environment in the only 100 percent real-time rendering system available anywhere.
About WSI Corporation
WSI is the most trusted source of weather information across the globe. WSI is recognized as the world's leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is a member of The Weather Channel Companies and is headquartered in Andover, Massachusetts with offices in Birmingham, England. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.
Gannett Co., Inc. (NYSE: GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 83 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 650 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.
Weather Services International
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