Marketing Manager - Andover, MA

Title: Marketing Manager

FLSA Status: Exempt

Reports to: Mark Miller; SVP/ General Manager Aviation

Location: Andover, MA


Description: The Marketing and Communication Manager will work within the aviation group to support effective execution of marketing practices across the streams of press collateral, social media, email distribution, web (internet and intranet) along with management and coordination of industry events. 

Core WSI Attributes:

  • Talent Committed
  • Customer Focused
  • Innovative
  • Action Oriented
  • Accountable

Essential Duties and Responsibilities:

  • Promote and increase brand awareness of WSI's aviation products and services through the use of print and online meida and attendance at industry events.
  • Maintain exhibit inventory, including a digital photo library.  
  • Coordinate the development of social and interactive media to drive awareness and engagement
  • Collaborate with Product Managers and Development team.
  • Work closely with Corporate Marketing and General Manager of Aviation to define messaging and marketing strategy.
  • Manage lead tracking to ensure follow up, monitor and report on success of leads
  • Create and update collateral, presentations, brochures, ads, web content, and sales tools with input from marketing colleagues, subject matter experts, executives, sales, customers and partners.
  • Prepare and code vendor invoices and check requests and maintain budget expenditures.
  • Provide on-site management of high priority shows.
  • Assist with additional marketing projects.

Qualifications:

  • 5 years of Marketing work experience or equivalent combination of education and experience.
  • Strong computer skills with a high level of proficiency in MS Word, Excel and PowerPoint.
  • Proficiency in Adobe suite a plus. 
  • Demonstrable experience in project management.
  • Availability to travel up to 10%

Skills/Competencies Required:

  • Exceptional, demonstrated verbal and written communication skills.
  • Demonstrated ability to problem solve and work independently.
  • Ability to work both independently, and as part of a diverse, dynamic team.
  • Ability to manage, prioritize and meet numerous deadlines in a fast-paced, results driven environment.
  • Strong organizational, planning and project management skills a must.
  • Proven ability to take direction and input to develop effective and engaging events that will achieve the organizations goals.
  • Ability to influence and coordinate the efforts of others in support of events.

Physical Demands and Work Environment: The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands: While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or keyboard; reach with hands and arms; stoop, and talk or hear. The employee must be able to see differences in widths and lengths of lines such as those on graphs and be able to read, write and interpret written documents.

Work Environment: Employee will work primarily in a typical office environment, with minimal exposure to excessive noise or adverse environmental issues. Occasional travel to, and participation in off-site events within differing environments which may include moderate noise levels and exposure to variable climates.

Qualified candidates may apply directly on the careers page of weather.com