Blaming the weather for poor economic performance may soon be a thing of the past.
Learn what aspects of your business are most vulnerable to Mother Nature’s swings and use this insight to make better business decisions.

With WSI’s WeatherEffects™ solutions, you can leverage our advanced forecasting infrastructure, coupled with extensive custom product analysis, to better anticipate consumer demand and manage your inventory, improve promotion response, optimize mark-down strategies, and reduce over-stocks.

WSI WeatherEffects™ solutions convert the complexities of weather and consumer demand into simple, easy to use and easy to understand products. They can be uploaded into your existing planning tools or visualized over the web enabling you to take action.

 

WSI Retail Solutions

WSI WeatherEffects™ With WeatherEffects™, WSI will provide you with the intelligence you need to help weather proof your business. WeatherEffects™ will identify how weather influences your business. Through proprietary analysis techniques, WSI will scour your sales data to quantitatively identify product categories or SKU’s that have sizable weather driven sales volatility. Our insight will truly identify which of your products are affected by weather, at what times during the year, and to what degree. WeatherEffects™ then empowers you to take action. WSI combines the weather driven volatility correlations specifically identified for you with our state-of-the-art weather forecasts to deliver Product Sales Forecasts, in dollars or units. Forecasts span from the current week to a year ahead. View sales changes from last year, as well as percentage increase or decrease in demand due to weather. All customized to your business, in an easy to read, and easy to implement format. Weather has a direct impact on your bottom line because it influences your customer’s buying decisions. Once you understand how the weather influences your customers, you can use this understanding to drive their purchasing decisions. From using weather triggered advertising on The Weather Channel® TV network to more effective in-store point of sale and end-cap displays to interactive online marketing activities deployed via weather.com, we’ll help you transform weather from an adversary to an ally.